21 Jul
The idea of impulsive buying is a familiar one that has been around for a while. However, as shoppers are bombarded with more product promotions than ever before, many retailers are discovering that offering just a few goods near checkout is no longer enough. Furthermore, e-commerce marketers have devised their own inventive strategies for increasing impulse purchases. Don’t worry; we’ve got some tried-and-true suggestions to help you make the most of your physical area and increase impulse purchases in your retail store.
Understand the significance of positioning
It’s critical to pay attention to where your impulse buy items are displayed in your store when it comes to presenting them. Customers inevitably make their way to the checkout area to make their scheduled purchases, and they frequently have a few moments to browse around while waiting for the cashier.
Keep items at eye level
Another important part of effectively exhibiting your impulse-buy merchandise is this. Make sure they’re clearly visible to your customers, which means they’re not too high or too low for the average person.
Food and drinks have a big impact
Selling food and drink products in your store is another foolproof way to encourage more impulse purchases. Depending on the size and kind of your business as well as your audience, your options here can range from bottled water and packed snacks to a dedicated café serving lattes and freshly baked delicacies.
Participate your team
Why not rally your staff to the mission of increasing impulse purchases since they are dealing with your customer management? Train your staff to propose a complementary product to the one the buyer is interested in or has previously purchased, and you may see a rise in impulse purchases.
Use signs to attract customers’ attention
Let’s assume you’ve picked the ideal spot for your impulsive buying next step is to draw clients’ attention to them, which is best handled with eye-catching signage. When it comes to color, it’s best to keep to your brand’s color scheme—but if it doesn’t apply to your retail shop (or you’re stumped), you can always go with red to make your signage stand out.
Take more notice of the packaging
The packaging of your products, like signs, will influence unplanned buys. If you’re the type of business that creates its own packaging, consider your consumer base and tailor accordingly. Minimalist packaging with a simple design can make your products appear more high-end, whereas sparkly containers will catch the customer’s eye and quickly make whatever they’re wrapping more fun.
Consider experimenting with cross-merchandising
Cross-merchandising or pairing them with comparable things that you know your consumers frequently buy is another smart strategy to boost spontaneous purchases. For example, if you’re a beer shop with popular beers, placing salty snacks like chips or peanuts nearby will easily help you sell these little and inexpensive items as impulse purchases.
Make it cost-effective
Consider the types of things accessible near the checkout counter in most stores. They’re usually small and inexpensive, making it simpler for customers to justify putting them in with the bulk of their order at the last minute. Work on developing travel-sized editions of your regular-sized products to cater to impulse customers if your retailer doesn’t generally offer cheap things.
Consider a package deal
Customers need to feel like they’re getting a fantastic deal, so group your impulse buy stuff together and sell them at a fair, low price. Offering “buy one, get one” (BOGO) or “buy two, get one free” deals on these products is another approach to achieving bundled pricing, as these kinds of deals are practically irresistible to impulse consumers searching for good value.
Invest in interactive point-of-sale displays
Finding the perfect balance in retail to encourage impulse purchases with the perfect POS display is key. Softly interrupt the consumer’s buying path, give him the impression of a once-in-a-lifetime opportunity and attempt to convert it into a purchase with the right Retail POS shop.
Encouraging buying of unplanned items is a common problem that retailers face. By signing up for a free trial for Hana Retails, you can help your retail business with impulse buying. In addition, by using Hana Retails’ powerful technology, you can monitor and analyze your customers’ shopping behavior in real-time to cater to their needs more effectively. Do you have any ideas on how to encourage impulse buying in your retail store? Let us know in the comments below!
